The responsive website allows the images and structure of a website to effectively display and adapt according to the type of device used to access the site. It is a standardization of the web user experience on mobile, tablet, laptop, desktop, etc. It’s also a ranking factor for Google since January 2017. It’s a way to stand out in some sectors that have not made the transition.
Technically, this consists of a mixture of grids and flexible layouts and images. The end result for making a site responsive is that it will allow the user to view it on all screens. From his laptop to his tablet, the website automatically adapts to the screen resolution.
The user who accesses the site with a mobile phone sees a suitable version. It benefits from a better experience perfectly adapted. With a quality responsive website design approach, the images are adjusted. This allows a faster loading time and a bandwidth saving in mobile.
The elements of a website become more easily accessible: the user does not need to zoom to go to click on a button, the button is already the right size and easy to click.
Ultimately, a responsive website allows the user to return to your site without feeling lost. Imagine a potential customer visiting your website the first time from their smartphone after seeing your LinkedIn profile. He will not be lost when he comes back to your site from his office workstation. He will know where to find your products and services, he will be able to consult additional information and will be able to later access your site with his smartphone if necessary.