15 Jun Ad Block, web advertising and SEO
You are probably a user of an Ad Block or an extension that blocks ads. You may be wondering how to reach your potential customers if they use AdBlock? By and large, Ad Blocks are increasingly effective technologies for blocking advertisers who break the rules or good web practices. Nothing is more enjoyable than reading a four-paragraph article posted on five pages with eight ads inserted here and there. Not Really!
Why are we talking so much about Ad Block technology?
It is simply to insure a positive experience on the web. More and more advertisers are trying to generate clicks. Their objective? Generate advertising revenue or income through reference partnerships.
Internet users, they do not like it. Technology giants like Google, Apple, etc. generate tons of money in revenue through their advertising efforts. They also want to maximize the use of their own platforms. They will produce technologies inside their products or their applications that will block the abusive advertising in their eyes. They will however leave advertisements that respect their respective frames.
A good example is the advertising that is increasingly present in the videos on Facebook. Or a content article that will highlight products or solutions as a simple information piece addressed to the general public.
The impact on paid advertising
With the announcement by Apple, that it wants to offer an ad blocker on its future operating system on iPhone, paid advertising will be disabled at different levels as on the search results page on Google.
This can be problematic, for example, if you are a restaurant owner and you are targeting mobile users nearby. You should however know that ad blocking technology must be enabled on every device. Not everyone knows how to do it. In the example above, the same person doing the search on his desktop computer will not be “protected” from your ads.
Google will provide users with an option to block ads on their Chrome browser. At this time the information is not yet clear on how it will be put into place. Google needs to find a balance between revenue and user exposure to ads.
Regardless of the technology, you should know that web advertising will survive and that it will always be possible to reach your audience. You just have to make wise choices in your advertising placements to generate action. Forget the ads that rely on simple impressions that can not be measured on your website.
The importance of what you write in order to optimize SEO.
To counter these technologies that block advertisements on the web, you need to understand two advertising approaches: outbound marketing and inbound marketing.
That’s why ad blockers have been developed. These are commercials that you know: an advertisement at the end of a movie, the one in the middle of a radio interview, a video on YouTube, and so on. In short, it is an unsolicited advertisement that is there for a notoriety effect most of the time. It interrupts an action you were doing.
It is a technique that aims to provide answers when the person is researching a specific need. Your goal is to provide the right information at the right time in the right format. Your site needs to be optimized for mobile phones and search engines. A blog that answers questions from potential customers is a necessity.
Opt for a website that will make you stand out in SEO
We recommend that you opt for inbound marketing using a blog on a standard site to counter Ad Blockers. Contact our team to find out how you can set up a website that will respond to this trend towards ad blocking.